Early-stage VC adds fast moving, high-growth, Influencer Marketing sector as an additional focus, by enlisting seasoned digital media and marketing duo Gregor Angus and Patrick Dowling to help identify the winners.
London, April 26, 2017 – Ascension Ventures’ appointment of Gregor Angus and Patrick Dowling, with a mandate specific to the Influencer Marketing sector, is testament to the importance the firm is placing on the growth of the relatively new marketing practice, after the successes of its portfolio businesses, Vidsy & Moteefe. Gregor Angus, who recently joined the Ascension team as an investment advisor, is a C-Level digital media and marketing services executive. Patrick Dowling, known for his role in the digital transformation of The Telegraph Media Group, has most recently led the investment and growth of a number of UK companies across influencer marketing, technology and managed services.
Jean de Fougerolles, CEO at Ascension Ventures shared, “we are seeing an accelerated volume, range and complexity of start-ups in the influencer space and without a proactive, deliberate plan, we will either get lost or miss opportunities altogether. We are fortunate to have Gregor and Patrick focusing on this opportunity for us”. In its role supporting digital media entrepreneurs from Seed to Series A, Ascension identifies the digital media verticals of particularly high-growth and value (e.g. ad tech, ed tech, digital music & sport, games/VR/AR, online video), all of which Influencer Marketing can slot across.
Many are calling 2017 the year of the influencer, due to an accelerating shift in marketing investment from traditional digital display advertising to social enabled influencer campaigns.
“A maturing of influencer marketing practices from its current ‘wild west’ state is inevitable as budgets increase and more attention is paid to more elaborate strategies by the more sophisticated marketers and bigger brands”, commented Mr. Angus.