Evening Standard: Mother launches Highbrow streaming site

A mother who feared her son would be exposed to “scary and violent” video content online quit her job at a City law firm to launch a child-safe streaming platform.

Priyanka Raswant, 31, came up with the idea after thinking about how to manage the screen time of her son Aahaan, who is now two.

With her husband Rahul, the former corporate lawyer founded Highbrow, a Netflix-style start-up backed by O2 that has grown to streaming 4,000 educational videos since launching six weeks ago. The couple, from Hammersmith, work with independent creators and all the ad-free content is vetted by staff before going live.

Highbrow, available on platforms including web browsers and iOS, is aimed at children aged one to 11.

Videos on the £5.99-a-month site cover science, cookery, the human body, travel guides, religion, culture, yoga, plus art classes on topics such as drawing dragons. There is also a section for youngsters with autism and hearing impairment. More…

Source – The Evening Standard

The Mirror: New X-ray T-shirt lets you take a virtual tour inside your own body

If you’ve ever been accused of wearing your heart on your sleeve then we think we’ve found the perfect garment for you.

Curiscope, a firm of Brighton brain boxes, has invented a T-shirt which gives you x-ray vision. When you hover your mobile phone over its front, its genius design gives you a virtual reality tour of not only your ticker, but everything else inside your rib cage.

“But Dave Desk ,” you ask. “How is that possible? And can I put it through a normal wash with my smalls?”

The Virtuali-Tee is emblazoned with a QR code shaped like a rib cage…

Source – The Mirror

Elevator Pitch Awards 2017: Announcing the winners (Vidsy & Anon AI)

On Thursday night, UKTN brought together some of the country’s most exciting tech startups to celebrate the Elevator Pitch Awards 2017.

Following the 14 superb live pitches delivered on the morning of Tuesday 26th September, a panel of experts ranked each business on variables such as originality of idea, the quality of the three-minute pitch and the long-term potential of the company.

The judges scoring the startups were: Suzanne Ashman, partner at LocalGlobe; Diana Krantz, VC investor at Draper Esprit; Eyal Malinger, investment director at Beringea; and Tom Wilson, investment manager at Seedcamp.

Here are your Elevator Pitch Awards 2017 winners…

AdTech / MarTech, sponsored by Kreeston Reeves – Vidsy

In the first award of the night, Vidsy walked away with the title in the AdTech / MarTech category.

The startup allows brands to link up with creators to produce mobile video ads.

Vidsy was commended for its simple objective to make mobile video easy for any brand or business, with the clarity of the pitch from Vidsy’s head of marketing Pedro Carvalho helping it to the top spot.

Cybersecurity, sponsored by Cisco – Anon AI

The final tech category to be announced was Cybersecurity – the winning startup: Anon AI. The company’s CEO Harry Keen gave a persuasive pitch for how the startup is overcoming the challenge of automatic data anonymisation using AI, with the panel buying into the relevance of the business’ proposition and the clarity of Keen’s presentation.

Standout Success – Vidsy

Having already secured the first prize of the night for the best startup in the AdTech / MarTech category, Vidsy rounded off affairs by walking away with the evening’s blue ribbon award.

Given to the pitch that secured the highest combined score of all startups at the preceding live pitch event, Vidsy’s head of marketing Pedro Carvalho wowed the panel with a slick presentation and compelling business proposition…

Source – UK Tech News

Curiscope raises a $1 million seed round

Curiscope, a U.K. augmented and virtual reality content startup, has raised a $1 million seed round led by LocalGlobe, the seed VC firm founded by Saul and Robin Klein. Ascension Ventures, Force over Mass, ustwo Adventure, and Richard Fearn also participated.

The backing follows crowdfunding campaigns on Kickstarter and Indiegogo last year for the company’s The Virtuali-Tee product, an augmented reality experience that combines a t-shirt and app to let you explore part of the human body. Curiscope other’s product out in the wild is a virtual reality experience called Great White Sharks.

Specifically, The Virtuali-Tee is described as a high-quality t-shirt, partnered with a free app, that enables children and adults to discover the human body in fully animated 3D using immersive augmented and virtual reality.

“The t-shirt’s unique design is picked up by the camera function on the app, allowing users to jump into the pumping heart to bring learning to life, or pop their phone into a Google Cardboard to immerse themselves entirely in an anatomical adventure,” explains the Brighton-based company. It adds that the experience can be enjoyed with others or alone through a “selfie mode”…

Source – Techcrunch

City A.M – Meet the three startups joining Pfizer’s healthtech accelerator

Three tech startups have been selected by pharmaceutical giant Pfizer to help tackle pressing health issues facing the National Health Service

An app offering social care on demand, Cera, and another offering prescription deliveries, Echo, along with GiveVision, a startup developing a headset to improve sight for the visually impaired, will join its new healthtech accelerator.

The 12 month programme will see the tech firms guided by the pharma firm and other partners with the ambitious goal of getting them into the NHS and available to patients within the year.

Academics and an NHS chief executive were among the judges selecting the three winning companies, which will have access to a £56,000 grant from Pfizer. No equity will be taken in the startups.

Cera, Echo and GiveVision “stood out with their ability to demonstrate how their technology could deliver real benefits across our health system today” said Pfizer UK medical direcotr Dr Berkeley Phillips.

“Pfizer’s knowledge of and relationships with the UK healthcare system will be invaluable in helping Cera scale over the year ahead,” said Dr Ben Maruthappu, co-founder of the startup which has recently inked deals with Uber and Gett to help transport patients and medicines…

Source – City A.M.

The Sun – Mutt Mongrel Review: Trendy and Cheap

THE founders of Mutt Motorcycles really mean business.

Benny, the hirsute face of the operation, has been creating ridiculously expensive and beautifully intricate custom rides under the name Boneshaker Choppers for years.

But he realised there was very little for townies looking for something small, nippy and stylish.

Enter Mutt Motorcycles. The Birmingham-based bike builder creates affordable machines with the uber trendy aesthetic of a custom creation that any hipster with a helmet is pining for today.

The underlying platform for the bestselling Mongrel is a simple twin shock frame with a Chinese 125cc engine slapped in the middle.

Mutt then adds a faux leather flat seat, scrambler bars, a cool paint job and knobbly tyres to complete the look.

Mutt designed the frame and has the final word on most of the parts but in reality, they are shipped from China and any savings are passed on to the customer.

An en vogue matte black Mongrel costs just £2,950 on the road yet manages to draw admiring glances.

That sort of money just about buys a comparatively square Honda step-through scooter, yet the Mongrel offers a fruity little exhaust note, an EU4 compliant fuel-injected engine, LED lights, combined braking system and cool styling…

Source – The Sun

UKBAA 2017 – Moteefe awarded ‘Best Angel-VC Scale-Up Investment’

Thursday evening (6th July) saw over 300 leading entrepreneurs and early-stage business investors gather at The Dorchester Hotel in London for UK Business Angels Association’s annual UK Angel Investment Awards 2017.

Emma Sinclair MBE, the successful entrepreneur, UNICEF ambassador and youngest person in the UK to have made a company public (aged 29), presented the 14 awards, which celebrate the UK’s high-growth entrepreneurs and the investors that have backed them on their growth journey.

Jenny Tooth OBE, CEO of UK Business Angels Association, said:

“The shortlisted companies from across the UK competing for the 14 awards have raised a combined total of more than £210m in equity funding over the past 18 months from early-stage investors, ranging from business angels to crowdfunding platforms and VCs, and this has had a significant impact on their growth and success.

“The winners reflect the huge range of innovative technologies, products and services being developed here in the UK; and demonstrate a strong capacity for scale and market disruption. UKBAA is delighted to recognise and highlight the success stories of these fantastic entrepreneurs and the contribution made by their investors who bring such vital finance and support.”

The 2017 winners and ‘ones to watch’ are:



The judges said: ‘Moteefe has effectively used both angel and VC finance to scale, enabling its customers to access exciting new technology to design and sell their own t-shirts, sweaters and tops; and bringing new data-driven tools to exploit the explosive social media market.’

This award was kindly sponsored by NVM Private Equity

Source = UKBAA

Ascension Ventures Beefs Up Focus on Influencer Marketing Start-ups

Early-stage VC adds fast moving, high-growth, Influencer Marketing sector as an additional focus, by enlisting seasoned digital media and marketing duo Gregor Angus and Patrick Dowling to help identify the winners.

London, April 26, 2017 – Ascension Ventures’ appointment of Gregor Angus and Patrick Dowling, with a mandate specific to the Influencer Marketing sector, is testament to the importance the firm is placing on the growth of the relatively new marketing practice, after the successes of its portfolio businesses, Vidsy & Moteefe.  Gregor Angus, who recently joined the Ascension team as an investment advisor, is a C-Level digital media and marketing services executive.  Patrick Dowling, known for his role in the digital transformation of The Telegraph Media Group, has most recently led the investment and growth of a number of UK companies across influencer marketing, technology and managed services.

Jean de Fougerolles, CEO at Ascension Ventures shared, “we are seeing an accelerated volume, range and complexity of start-ups in the influencer space and without a proactive, deliberate plan, we will either get lost or miss opportunities altogether.  We are fortunate to have Gregor and Patrick focusing on this opportunity for us”.  In its role supporting digital media entrepreneurs from Seed to Series A, Ascension identifies the digital media verticals of particularly high-growth and value (e.g. ad tech, ed tech, digital music & sport, games/VR/AR, online video), all of which Influencer Marketing can slot across.

Many are calling 2017 the year of the influencer, due to an accelerating shift in marketing investment from traditional digital display advertising to social enabled influencer campaigns.

A maturing of influencer marketing practices from its current ‘wild west’ state is inevitable as budgets increase and more attention is paid to more elaborate strategies by the more sophisticated marketers and bigger brands”, commented Mr. Angus.

Guardian Media Group contributes to £1.3m funding pot for Vidsy (The Drum)

The Guardian Media Group (GMG), alongside Ascension Ventures, Delin Capital, Force Over Mass and Coral Reef, has contributed to a £1.3m funding round for London-based creator network Vidsy, a startup that helps brands like Unilever and Barclays connect with young talent to create mobile-first video campaigns.

The publisher has invested an undisclosed sum in the tech startup. The move follows on from it lending its backing to incubator outfit Founders Factory in 2016, to which it is an exclusive media partner.

As part of its accelerator deal with Founders Factors, the Guardian has been forging ties with disruptors in the industry to help it unearth fresh publishing models via innovation. As well as working with Vidsy the paper has been collaborating with tech platform Flourish which lets brands string together live data feeds to create data visualisations, and People.io – an upstart designed to give individuals ownership of their data.

From 2015 to 2016 GMG ensured its worst ever financial results, announcing a pre-tax loss of £173m despite growing its readership to 155 million year-on-year; so while the trend of agencies working with startups is nothing new, publishers muscling in on the game makes sense given that traditional newspaper business models have paid the price for being slow to the advancements in digital.

Vidsy crowd-sources the production of micro-video content for brands, with a view to enabling them to develop a direct connections with a millennial audience and drive engagement online. Ascension Ventures made its initial investment from the ASCEND SEIS II in September 2015.

Gerard Keeley, Vidsy’s co-founder and chief executive, said the company wants to “disrupt the traditional advertising agencies and video production models that are struggling to stay relevant in a world of mobile, social and video.”

Article – Rebecca Stewart, The Drum

Pandora Partners with A Million Ads

Imagine a world where the advertisements you hear speak to you like a trusted friend. They get you. Your likes. Your perspective. And understand how to add value to your everyday life.

We’ve worked hard to make this level of personalization a reality for your music listening experience on Pandora. We already know how important it is to deliver the right message, to the right person, at the right moment–so we are beyond thrilled to announce that we are entering an exclusive partnership with UK-based company, A Million Ads, to enable our advertising partners to do this at even greater scale and efficiency.

Together Pandora and A Million Ads are working to establish a new standard for data-driven creative in audio advertising. Not only will this partnership allow brands to further personalize their creative on Pandora, but they will also be able to look at performance across many more variants.

By applying dynamic creative technology to the world of audio, select Pandora advertisers will soon be able to test these enhanced features (that we plan to make widely available later this year):

  • Dynamic Creative at Scale: Serve real-time, tailored audio ads to Pandora listeners through a single tag. In addition to gender, age and zip, these ads also take into account variables like location, time of day and weather–letting advertisers create up to thousands of versions of an ad easily and efficiently. Combined with Pandora’s registration data, this puts the true power of personalization to work for your brand message.
  • Sequential Messaging: Tell a complete brand story with sequentially targeted audio ads. We’ve already seen how campaigns that prioritize storytelling over asking the consumer to make a purchase achieve more effective results.1 Now, we take that to the next level through an unstoppable combination of audio storytelling and sophisticated targeting technology.

Dynamic Creative Expected to Lead to More Effective Brand Messaging.

Can you imagine the possibilities of serving hyper-personalized, real-time audio ads to an audience who is already engaged and immersed in a personalized music listening experience? The end result is a brand message that actually connects with the listeners. Instead of serving the same coffee shop ad across regions and demographics, Pandora advertisers can easily tailor their creative to achieve more relevance to the listener. For example, listeners in Oakland, CA might hear something like this:


We’re also excited to be enabling musical personalization, where advertisers can leverage a variety of different music beds and sounds to match a listener’s current listening experience.

Key Performance Indicators Expected to Get a Boost

We’ve seen time and again that contextually relevant ads generate more resonance with their intended audience, leading to better performance in terms of engagement and recall. Through this partnership, we also expect to see key performance indicators get a boost, including the hard-to-move metrics of Brand Favorability and Purchase Intent.

“We share Pandora’s vision and value for personalization within the unique and intimate audio environment,” said Steve Dunlop, founder and CEO of A Million Ads, “and I’m delighted to partner with Pandora to bring this to market at scale. Dynamic creative represents a significant step in innovation for digital audio advertising and we look forward to building on this partnership as we grow.”

Pandora advertisers can expect dynamic creative functionality to be widely available later this year.

Ascension backs audio processing masters: CloudBounce

Ascension Ventures is pleased to announce its investment from the ASCEND SEIS Fund III into music start-up CloudBounce, an instant digital audio mastering service.

CloudBounce helps musicians and audio content creators sound better during the creative process, providing the user with an invaluable tool for instant feedback on an audio track.  Its modular audio processing engine can be modified for every use case, including song mastering and enhancement, audio processing for mobile video, and adding effects to voice messages.  The (artificially) intelligent machine, unlike Shazam or Echo Digital Audio, makes processing decisions based on context, therefore delivering the most relevant mastering; mastering Pucci’s ‘Tosca’ requires very different enhancing to Black Sabbath’s ‘War Pigs’.

Anssi Uimonen, founder and CEO of CloudBounce commented:

Since launching the first version of our intelligent mastering service in January 2016, we have seen pretty good growth, especially in the amateur musician segment.  During the past 10 months, we have validated the definitive need for high quality, fast and affordable solution for online mastering in the global market.  Along with this, we secured our first deep integration with a notable Digital Audio Workstation software company, Tracktion, and now have multiple partners already integrating the mastering API into their own services.  We clicked with Ascension on the very first day we met and are delighted they are on board as investors; they get what we’re doing!”

CloudBounce’s recent partnerships were formed around the need for mastering, coming from multiple areas of music.  If you are within the creative process, you can master during the mix directly via the Tracktion T7 digital audio workstation.  When you are making your next music video, you will soon have the ability to master during the video creation process on Rotor (another Ascension Ventures portfolio business).  Similarly, when you are publishing or sending out a demo, you can soon master with Demobox and Mixnauten.  Or, if you just want to be discovered and sell your tunes, you will have the platform to master files before publishing them on Orfium.  As Chris Mohoney, CEO of Orfium, puts it, “Well mastered music gets played more, shared more, and purchased more.  All music by any serious artist should be mastered before uploading to Orfium.”

Kieran Hill, COO at Ascension Ventures commented:

“I was hugely impressed by CloudBounce’s vision from the moment I met the team during the Abbey Road incubator programme. Their audio processing engine is more than just a music mastering service; it has the potential to be the go-to-technology for any audio enhancement purpose. Along with this, the company has been smart with the partners it has chosen to launch the service, which includes another Ascension portfolio business, Rotor. In the Music tech space, there are multiple startups offering complementary services throughout the music supply chain, many with different audiences and users. By partnering and leveraging each other’s user bases, they can witness strong growth very quickly. He added, We’re delighted to be investing in CloudBounce and look forward to them partnering with the other music tech companies in our portfolio.”

Libby Clegg, a partially-sighted paralympian, gets to see boyfriend clearly with GiveVision’s goggles

The partially-sighted Paralympian Libby Clegg has seen her boyfriend more clearly than ever before thanks to a new set of hi-tech goggles.
The gold medal runner tested the prototype at the London offices of its creator GiveVision.

Ascension makes move on digital gift cards

Ascension Ventures is pleased to announce its investment, from ASCEND SEIS Fund III, into software start-up WeGift, a platform that unlocks the value of real time digital gift cards for retailers and corporates by delivering increased sales volume and customer retention.

WeGift is the creation of Aron Alexander, a Cambridge University graduate and mobile retail entrepreneur.  Other backers in WeGift’s Seed round include Fuel Ventures, Guan Quan Investments and a number of angel investors from the marketing and payments industries.

Despite the global gift card market being valued at over $300 billion, retailers still struggle to introduce digital gift card solutions.  90% of the gift card market is still analogue, meaning that retailers are neglecting almost the entire audience of 16-25 year olds; businesses still have to order and send gift cards in the post.

WeGift solves this problem through seamless integration into all gift card processors (there are 7 processors in the UK, WeGift has agreements to integrate into 6 of these, with the 7th in discussions for a February 2017 integration) and the creation of a real-time connected network that generates eGift codes on demand from any brand.  This enables retailers to easily launch a branded digital gift card programme on their website through WeGift’s turn-key white label eCommerce solution.  Similarly, businesses can use WeGift’s API to instantly payout using any gift card brand, and save up to 15% through the discounts that retailers offer when buying in bulk through WeGift.

Aron Alexander, founder and CEO of WeGift commented:
‘With gift cards accounting for 5-8% of retailers’ top-line revenue, we have seen a real demand for innovation in what has been an important, but neglected sector.  In B2B, corporates are relieved that someone is finally solving the problem of sourcing content from multiple brands in real time.  In particular, brands are becoming more aware of the need to engage with their younger audiences and offer online experiences that are congruous with their other digital interactions. There has been a lot of excitement around being able to surprise and delight customers through personalised gifting experiences and the ability to acquire insights into purchasing behaviour.  The software is already working brilliantly for some well-known UK retailers.  This latest round of investment marks the start of an exciting phase of development for WeGift, and we’re very happy to welcome Ascension Ventures on board.”

Ascension Ventures CEO Jean de Fougerolles commented:
“I loved the idea of WeGift from the first time I met with Aron, and felt the gifting card market was huge and ripe for a digital makeover.  Aron has a clear vision of how he wants to scale the business and is one of these exceptional entrepreneurs that seems to have signed up another blue-chip client every week!” He added, “I’m also delighted to be co-investing with Fuel Ventures again and can only hope that WeGift shares a similar rocket-like growth trajectory as our last co-investment in Moteefe, exactly 12 months ago.”

Ascension Ventures will be announcing further investments from the ASCEND SEIS Fund III over the coming weeks.

Ascension Ventures win Silicon Canal Award 2016 – ‘Best Angel or Seed Investor’

Silicon Canal Awards 2016 - Best Angel or Seed Investor

Silicon Canal Awards 2016 – Best Angel or Seed Investor

Ascension Ventures win Silicon Canal Award for “Best Angel or Seed Investor”

Ascension Ventures were proud to be announced winners at the Silicon Canal Awards 2016, in the “Best Angel or Seed Investor” category. The award recognises Ascension’s continued commitment to supporting tech startups in Birmingham and across the West Midlands.

The inaugural Technology Awards were held on Wednesday 2nd November at Boxxed, Faraday Wharf, Birmingham. The awards showcased success stories emerging from the Birmingham tech and digital media ecosystem. Across nine categories, Silicon Canal celebrated a diverse range of technology companies, from early stage startups to established entrepreneurs. We have been hugely proud of the way the city has come on in recent years and would recommend any early-stage investor to take note of the companies popping up every week. We will continue to use Birmingham as one of our key sources of deal-flow, across all of the funds we manage”.

In collaboration with Finance Birmingham, Ascension have been investing in Birmingham City Council’s £6m early stage Creative Fund for the past two years, and have been a keen supporter of the ecosystem since 2012. To date, Ascension have invested in over twenty early stage businesses based in and around Birmingham. Their latest deals include a bespoke Vintage Motorcycle brand, Mutt Motorcylces, and Natural HR, a cloud based HR management software company.

Banneya London nominated for Digital Innovation at the Walpole British Luxury Awards


Established in 2001, the Walpole British Luxury Awards are a celebration of exceptional brands and individuals that make the luxury industry the world-leader it is today. The awards were created to honour those who demonstrate excellence in the luxury sector within Britain – where the luxury industry is now worth over £32 billion.

The Walpole British Luxury Awards will take place on Monday 14th of November at The Dorchester.

The event is co-hosted by Walpole CEO Michelle Emmerson, with winners selected by an esteemed judging panel of luxury leaders led by Michael Ward, MD of Harrods and Chairman of Walpole and including Lucia van der Post, Sarah Anderson, (Head of Brand & Partnerships, GREAT Britain Campaign), Peter Ting, Gillian de Bono (FT How to Spend It), Marcus Waring (Restaurateur), and Richard Carter (Rolls-Royce Motor Cars).

The shortlist is as follows:

British Luxury Brand of the Year, in association with Laurent-Perrier
Charlotte Olympia
Charlotte Tilbury
Jimmy Choo
Princess Yachts
Ralph & Russo

Best British Cultural Experience, in association with London Advertising
Fashioning a Reign exhibitions at Her Majesty The Queen’s official residences
Royal Ascot Ladies Day
Tate Modern
Vogue 100 exhibition at the National Portrait Gallery
World of Wedgwood

The Champion of British Luxury Manufacturing, in association with G.F Smith
Holland & Holland

Best British Luxury Craftsmanship
Johnstons of Elgin
Rolls-Royce Motor Cars
Savoir Beds
Simon Rogan
Soane Britain

Digital Innovation in British Luxury
Anya Hindmarch
Banneya London
Magic Mirror

The Champion of British Luxury Overseas, in association with Freight Brokers
Jaguar Land Rover
Johnnie Walker
Soho House Group
Stella McCartney

The Champion of British Luxury Sustainability, in association with Premier Tax Free
House of St Barnabas
Rêve en Vert

The prestigious Leader in Luxury and Outstanding Achievement in British Luxury category winners will be revealed on the night, as will the Walpole 2016 Emerging British Luxury Talents, in association with Mishcon de Reya. Last year’s winners included Victoria Beckham, Goodwood, Charlotte Olympia and Valentino, with the Best Luxury Brand Ambassador award presented to Charlotte Olympia, by British Fashion Model and Writer, Laura Bailey.



Ascension Backs Content Marketing AI, Concured

Ascension is pleased to announce its investment from the ASCEND SEIS Fund III into Concured, a predictive artificial intelligence platform for content marketers that helps solve one of the biggest issues in the $150b industry: “what do I write about to engage my audience”.

Additional backers in the Concured’s round include a list of value-added angels: Potential VC (Doug Scott), Steve Pankhurst (Founder, Friends Reunited), Kerry Ritz (former Managing Director, Mass Challenge), and Phil Wilkinson (Founder, Kelkoo).

Concured has on-boarded a number of clients including Nationwide, Barclays, and TSB.  The company is in late-stage discussions with multiple organisations that are seeking real data on what is contextually engaging their audience and what topics they should create content on next.  The technology Concured uses enables them to gather unstructured data from the customers’ website, publishers and social channels, and gives them contextual meaning.  Then, using a proprietary algorithm and billions of data points, it notices upward trends and displays the guidance in a simple to navigate, but rich dashboard.

Tom Salvat, Founder and CEO of Concured commented:
“I have been working in this industry for over 6 years and truly believe Concured will solve the problem of miscommunication between companies and their audiences.  I see Concured as the missing central puzzle piece that connects all companies together and creates a more transparent and effective content market.  I am delighted to have Ascension on-board pushing us to the next level, with their strategic input and access to multiple potential distribution partners.”

Jean de Fougerolles, CEO of Ascension Ventures added:
“I am tremendously impressed by the way Concured has progressed, they have already won key blue-chip clients in the past few months and have a great pipeline of qualified leads.  It’s always exciting and rewarding when a business, like Concured, starts off on its own and accelerates quickly.  We are excited to be co-investing alongside some great angels and Potential VC, who will add a lot of value on the companies product development with their proven tech expertise, particularly with machine learning.”

Ascension will be announcing further investments from the ASCEND SEIS III over the coming weeks.

Business Founder with a big Idea? Thinking about pitching to Ascension Ventures? Read on.

If you know someone who knows us, have them recommend you to one of our team members. If we do not have a mutual contact, then send us an intro email to info@ascensionventures.com. All mails will be read and considered (eventually), but a warm recommendation will be given the attention that may otherwise go missing.

Subject: name of your business and a tag line that is no longer than 75 characters (see our portfolio section for the types of tag lines we are looking for).

Body: one paragraph that explains the problem that you are solving, and why no-one else is/or can do what you are doing. Your target raise (in £GBP), and whether you are currently SEIS compliant (this is not a deal breaker).

Attachment: Your SLIDE DECK

Be concise – remember that less is often more. Your slide deck should cover most of the following points:
1: Vision and value proposition
2: The problem
3: Target Market and opportunity
4: The solution
5: Revenue model
6: Traction and validation/roadmap
7: Marketing and sales strategy
8: Team
9: Financials
10: Competition
11: Investment and use of funds

If we like what we see, we will be in touch. We hold regular office hours for new businesses at our London and Birmingham offices, and if neither of these are convenient then a Skype call works just as well.

This is where we get serious, and you can start to get excited. Discussion over valuation, terms, and structuring, followed by a written term sheet.

Once we have confirmed that we are on the same page over valuation and terms, the fun begins with our due diligence: reference checks, customer calls, market analysis, code review etc.

When we have a green light, it’s over to the lawyers.

We’re very excited to look at businesses in the following sectors: online video, SaaS & Ecommerce, edtech, games, adtech, music & eventtech, & social enterprise. See our portfolio section for the types of businesses we have previously invested in.

We have made exceptions before and fully expect to again, but by definition, exceptions are rare, and so if your business does not fall inside our sweet-spot then your business is less likely to grab our attention.

If you want to find out more about what we offer please get in touch