17th October 2016 Ascension Team

Ascension Backs Content Marketing AI, Concured

Ascension is pleased to announce its investment from the ASCEND SEIS Fund III into Concured, a predictive artificial intelligence platform for content marketers that helps solve one of the biggest issues in the $150b industry: “what do I write about to engage my audience”.

Additional backers in the Concured’s round include a list of value-added angels: Potential VC (Doug Scott), Steve Pankhurst (Founder, Friends Reunited), Kerry Ritz (former Managing Director, Mass Challenge), and Phil Wilkinson (Founder, Kelkoo).

Concured has on-boarded a number of clients including Nationwide, Barclays, and TSB.  The company is in late-stage discussions with multiple organisations that are seeking real data on what is contextually engaging their audience and what topics they should create content on next.  The technology Concured uses enables them to gather unstructured data from the customers’ website, publishers and social channels, and gives them contextual meaning.  Then, using a proprietary algorithm and billions of data points, it notices upward trends and displays the guidance in a simple to navigate, but rich dashboard.

Tom Salvat, Founder and CEO of Concured commented:
“I have been working in this industry for over 6 years and truly believe Concured will solve the problem of miscommunication between companies and their audiences.  I see Concured as the missing central puzzle piece that connects all companies together and creates a more transparent and effective content market.  I am delighted to have Ascension on-board pushing us to the next level, with their strategic input and access to multiple potential distribution partners.”

Jean de Fougerolles, CEO of Ascension Ventures added:
“I am tremendously impressed by the way Concured has progressed, they have already won key blue-chip clients in the past few months and have a great pipeline of qualified leads.  It’s always exciting and rewarding when a business, like Concured, starts off on its own and accelerates quickly.  We are excited to be co-investing alongside some great angels and Potential VC, who will add a lot of value on the companies product development with their proven tech expertise, particularly with machine learning.”

Ascension will be announcing further investments from the ASCEND SEIS III over the coming weeks.

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