AdTech startup A Million Ads has announced the closure of a £2.3m Seed round as it gears up to formally launch in the US.
The London-based startup personalises audio adverts by combining contextual information with an advertiser’s message to create, the company claims, better performing ads delivered in real-time.
GMG Ventures led the round, with Edge Investments contributing £1.3m.
Other backers included Bertelsmann Digital Media Investments, Force Over Mass Capital, and Ascension Ventures.
A Million Ads was set up by Steve Dunlop, also the CEO, and has produced campaigns for well known brands including Virgin Atlantic, Audible, BMW, Ebay, British Airways and UK tech unicorn Deliveroo.
The company recently graduated from Founders Factory‘s technology accelerator programme, where the media vertical is backed by GMG Ventures in partnership with The Guardian.